
ASR Luxury supplies vehicles to music video, film, and brand-content productions across Los Angeles every week. Production rentals are a different category from retail rentals: COI coordination with your line producer, location-specific delivery, on-set hold time, and the flexibility to keep the vehicle on a hot set across a multi-day shoot.
If your treatment calls for an exotic, a vintage Rolls, a hero SUV, or a fleet of matching vehicles, our production desk has handled it.
How production rentals work with ASR Luxury
Production bookings move differently from a Friday-night chauffeur. Our production-rental workflow:
- COI (certificate of insurance) coordinated with our underwriter for your line producer - same-day turnaround in most cases, with the agreed coverage limits, additional insureds, and waiver of subrogation as required by your production
- Location delivery to your set, lot, or location anywhere in LA County — including overnight holds and locked-set parking
- On-set chauffeur or self-drive — most productions prefer our chauffeur as a precision driver, especially for moving shots and reset windows
- Multi-day rates with per-shoot-day pricing; weekends, holidays, and overnight holds priced separately
- Vehicle prep — full detail before delivery, blacked-out plates available, talent-friendly interior prep on request
What we permit on productions
Standard exterior shooting, in-cabin photography, drone work above 50ft AGL, and reasonable practical effects (smoke, water spray) are routine. We do not permit:
- Stunt driving, jumps, or any contact
- Burnouts, donuts, or sustained high-rev work without specific written approval
- Pyrotechnics or open-flame near the vehicle
- Modifications, wraps, or paint without prior written approval — many wraps are reversible and approvable; we just need to scope it first
- Talent driving without an approved on-file license check
For stunt and action work, ask about our stunt-specialist fleet — separate program with different insurance and prep requirements.
Common production configurations
- Hip-hop / rap videos — Lamborghini Urus, Rolls-Royce Cullinan, Bentley Continental GT, Maybach S-Class
- Pop / R&B videos — Aston Martin DB11, Ferrari Roma, classic Rolls-Royce Phantom
- Brand commercials — Range Rover SV, Porsche 911 Turbo, full-fleet packages
- Film features — period builds and modern hero cars; talk to our production desk for matched-pair and continuity needs
Frequently Asked Questions
How do I get a certificate of insurance for my production?
Can the talent drive the rental on camera?
Can we wrap or modify the vehicle for the shoot?
What's the day-rate for a production rental?
Do you handle period or vintage vehicles?
Can the chauffeur appear on camera?
Plan your Music Videos & Productions experience
Our concierge team coordinates everything end-to-end — vehicles, drivers, schedules, and special requests.
Request a Production Quote