The ASR Journal
Expert insights on luxury lifestyle, exotic cars, yachts, jets, and premium homes
Ferrari SF90 vs. McLaren 720S vs. Lamborghini Huracán: LA's Ultimate Summer Supercar Face-Off
We pit the Ferrari SF90, McLaren 720S, and Lamborghini Huracán Evo against each other across LA's best roads — from PCH cruising to Beverly Hills arrivals.
Private Jet to Coachella, Cabo & Beyond: Summer Escapes from LA in Style
From nimble Citation XLS hops to Cabo to Gulfstream G550 ocean crossings, here's how to plan spontaneous summer escapes by private jet from Los Angeles.
The Ultimate 4th of July in LA: Yacht Charters, Rooftop Estates & Supercars for Summer's Biggest Weekend
Celebrate Independence Day in true LA style — from a Sunseeker fireworks cruise to a Hollywood Hills glass mansion bash and a matte-black Lamborghini Urus.
Father's Day in LA: Unforgettable Luxury Experiences to Gift Dad This June
From a Ferrari SF90 day drive to a private yacht charter or Gulfstream escape, here's how to gift Dad an unforgettable luxury Father's Day in LA.
Sunset Strip to Bel Air: LA's Most Glamorous Luxury Drive
From the neon energy of the Sunset Strip to the hushed grandeur of Bel Air, discover LA's most cinematic luxury drive—with insider stops, dining picks, and the perfect exotic car for every mile.
Mercedes-Maybach S580 vs. GLS 600: The Ultimate Chauffeur Debate
Sedan statesman or SUV sovereign? We break down the Maybach S580 vs. GLS 600 debate for LA's most discerning passengers.
How to Rent an Exotic Car in Los Angeles: The Complete 2025 Guide
Everything you need to know about renting an exotic car in LA — from choosing the right vehicle to insurance, age requirements, and insider driving routes.
Santa Monica to West Hollywood: The Ultimate LA Luxury Weekend Itinerary
From oceanfront Santa Monica to the Sunset Strip, this two-day luxury itinerary pairs LA's finest dining and stays with the perfect exotic car for every leg.
How to Choose the Perfect Luxury Rental Home for a Film or Photo Shoot in LA
Your insider guide to selecting the perfect LA luxury estate for film and photo shoots — covering architecture, light, logistics, and pairing exotic cars for the ultimate visual backdrop.