The ASR Journal
Expert insights on luxury lifestyle, exotic cars, yachts, jets, and premium homes
Super Bowl LXI in LA: The Ultimate VIP Arrival Guide for Game Day at SoFi Stadium
Your VIP playbook for Super Bowl LXI in LA—private jets, chauffeured Maybachs, exotic pull-ups to SoFi Stadium, and a Hollywood Hills estate for the weekend.
Anniversary Nights in LA: Romantic Luxury Experiences for Every Milestone
From a Rolls-Royce Dawn sunset drive to a private yacht dinner and a glass-walled Hills mansion — romantic LA anniversary ideas for every milestone.
Planning the Ultimate LA Proposal: Exotic Cars, Private Estates & Sunset Yacht Moments
A romantic playbook for staging an unforgettable LA proposal — from a Rolls-Royce coastal arrival to a Hollywood Hills estate and a private sunset yacht.
Chauffeur-Driven for Emmy Night: Why a Maybach or Executive Sprinter Beats Driving Yourself
Awards-season traffic and paparazzi chaos make chauffeur service the smart Emmy-night play. Why the Maybach S580, GLS 600 & VIP Sprinter beat driving yourself.
Awards Season Prep: The Best Exotic Cars to Rent for a Red Carpet Arrival in LA
From the Rolls-Royce Cullinan to the Aventador SV, discover the best exotic cars to rent for a show-stopping red carpet arrival during LA's awards season.
Spyder Season: The Best Open-Top Ferraris & McLarens for a Late-Summer LA Sunset Drive
Late-summer LA is Spyder season. Discover the best open-top Ferraris and McLarens—plus the coastal sunset routes and etiquette—for a golden-hour Malibu drive.
Labor Day Weekend in LA: The Ultimate Yacht, Supercar & Estate Guide for Summer's Last Hurrah
Send off summer in style: pair a Sunseeker or Azimut yacht with a matte-black Lamborghini Urus and a Hollywood Hills estate for the ultimate LA Labor Day weekend.
The Ferrari Spyder Lineup: F8, 488 & 812 — Open-Air Ferraris for an LA Summer
Compare ASR Luxury's drop-top Ferrari trio — the F8 Spyder, 488 Spyder & 812 Superfast — for top-down summer driving across LA, the PCH, and Beverly Hills.
Ferrari SF90 vs. McLaren 720S vs. Lamborghini Huracán: LA's Ultimate Summer Supercar Face-Off
We pit the Ferrari SF90, McLaren 720S, and Lamborghini Huracán Evo against each other across LA's best roads — from PCH cruising to Beverly Hills arrivals.