The ASR Journal
Expert insights on luxury lifestyle, exotic cars, yachts, jets, and premium homes
Chauffeur-Driven for Emmy Night: Why a Maybach or Executive Sprinter Beats Driving Yourself
Awards-season traffic and paparazzi chaos make chauffeur service the smart Emmy-night play. Why the Maybach S580, GLS 600 & VIP Sprinter beat driving yourself.
Awards Season Prep: The Best Exotic Cars to Rent for a Red Carpet Arrival in LA
From the Rolls-Royce Cullinan to the Aventador SV, discover the best exotic cars to rent for a show-stopping red carpet arrival during LA's awards season.
Spyder Season: The Best Open-Top Ferraris & McLarens for a Late-Summer LA Sunset Drive
Late-summer LA is Spyder season. Discover the best open-top Ferraris and McLarens—plus the coastal sunset routes and etiquette—for a golden-hour Malibu drive.
Labor Day Weekend in LA: The Ultimate Yacht, Supercar & Estate Guide for Summer's Last Hurrah
Send off summer in style: pair a Sunseeker or Azimut yacht with a matte-black Lamborghini Urus and a Hollywood Hills estate for the ultimate LA Labor Day weekend.
The Ferrari Spyder Lineup: F8, 488 & 812 — Open-Air Ferraris for an LA Summer
Compare ASR Luxury's drop-top Ferrari trio — the F8 Spyder, 488 Spyder & 812 Superfast — for top-down summer driving across LA, the PCH, and Beverly Hills.
Ferrari SF90 vs. McLaren 720S vs. Lamborghini Huracán: LA's Ultimate Summer Supercar Face-Off
We pit the Ferrari SF90, McLaren 720S, and Lamborghini Huracán Evo against each other across LA's best roads — from PCH cruising to Beverly Hills arrivals.
Private Jet to Coachella, Cabo & Beyond: Summer Escapes from LA in Style
From nimble Citation XLS hops to Cabo to Gulfstream G550 ocean crossings, here's how to plan spontaneous summer escapes by private jet from Los Angeles.
The Ultimate 4th of July in LA: Yacht Charters, Rooftop Estates & Supercars for Summer's Biggest Weekend
Celebrate Independence Day in true LA style — from a Sunseeker fireworks cruise to a Hollywood Hills glass mansion bash and a matte-black Lamborghini Urus.
Father's Day in LA: Unforgettable Luxury Experiences to Gift Dad This June
From a Ferrari SF90 day drive to a private yacht charter or Gulfstream escape, here's how to gift Dad an unforgettable luxury Father's Day in LA.