The ASR Journal
Expert insights on luxury lifestyle, exotic cars, yachts, jets, and premium homes
How to Host the Perfect Private Event at a Luxury LA Rental Home
From intimate dinners to full-scale celebration weekends, here's your complete guide to hosting a private event at a luxury Los Angeles rental estate.
LA Fleet Week 2025: The Best Exotic Cars to Rent for Memorial Day Weekend
Discover the best exotic cars to rent for LA Fleet Week 2025 — from waterfront arrivals to coastal drives that make Memorial Day Weekend unforgettable.
The Ultimate Guide to Renting a Rolls-Royce for Your Wedding in LA
From the majestic Cullinan to the open-top Dawn, discover how to choose the perfect Rolls-Royce for your Los Angeles wedding day.
Lamborghini Rental in Los Angeles: Every Urus & Huracán in the Fleet
A complete guide to every Lamborghini Urus and Huracán Evo available through ASR Luxury in Los Angeles — helping you choose the right spec, color, and model for your LA experience.
Rolls-Royce vs. Lamborghini: Which Luxury Car Wins for Prom Night?
Rolls-Royce grandeur or Lamborghini drama? We break down which luxury car creates the ultimate prom night arrival in Los Angeles.
How to Plan a Week-Long Hollywood Hills Escape: Homes, Cars & More
A curated day-by-day guide to planning the ultimate week-long Hollywood Hills escape — pairing luxury homes, exotic cars, and LA's finest experiences.
Aston Martin DBX 707: The Luxury SUV That Does It All in LA
The Aston Martin DBX 707 brings 707 horsepower and British grand-touring refinement to LA's most iconic roads — and it's redefining what an exotic SUV rental can be.
Ferrari vs. McLaren: The Ultimate LA Supercar Rental Showdown
Ferrari SF90 Stradale, 812 Superfast, or McLaren 720S — which supercar rules LA's most iconic roads? We break down the ultimate showdown.
The Best Luxury Homes to Host a Super Bowl LXI Watch Party in LA
Super Bowl LXI comes to LA in 2027. Here are the best private luxury estates for hosting an elite watch party your guests will never forget.