The ASR Journal
Expert insights on luxury lifestyle, exotic cars, yachts, jets, and premium homes
Halloween in LA: The Most Dramatic Exotic Cars to Rent for a Spine-Tingling Entrance
From the matte-black Urus to the Huracán STO Black, discover LA's most dramatic exotic cars for a spine-tingling Halloween entrance this season.
Countdown to 2028: Securing the Ultimate LA Olympics Hosting Experience Before Everyone Else
The 2028 LA Olympics will book out years ahead. Here's how VIPs and businesses can secure elite estates, yachts, jets and exotic cars before everyone else.
Super Bowl LXI in LA: The Ultimate VIP Arrival Guide for Game Day at SoFi Stadium
Your VIP playbook for Super Bowl LXI in LA—private jets, chauffeured Maybachs, exotic pull-ups to SoFi Stadium, and a Hollywood Hills estate for the weekend.
Anniversary Nights in LA: Romantic Luxury Experiences for Every Milestone
From a Rolls-Royce Dawn sunset drive to a private yacht dinner and a glass-walled Hills mansion — romantic LA anniversary ideas for every milestone.
Planning the Ultimate LA Proposal: Exotic Cars, Private Estates & Sunset Yacht Moments
A romantic playbook for staging an unforgettable LA proposal — from a Rolls-Royce coastal arrival to a Hollywood Hills estate and a private sunset yacht.
Chauffeur-Driven for Emmy Night: Why a Maybach or Executive Sprinter Beats Driving Yourself
Awards-season traffic and paparazzi chaos make chauffeur service the smart Emmy-night play. Why the Maybach S580, GLS 600 & VIP Sprinter beat driving yourself.
Awards Season Prep: The Best Exotic Cars to Rent for a Red Carpet Arrival in LA
From the Rolls-Royce Cullinan to the Aventador SV, discover the best exotic cars to rent for a show-stopping red carpet arrival during LA's awards season.
Spyder Season: The Best Open-Top Ferraris & McLarens for a Late-Summer LA Sunset Drive
Late-summer LA is Spyder season. Discover the best open-top Ferraris and McLarens—plus the coastal sunset routes and etiquette—for a golden-hour Malibu drive.
Labor Day Weekend in LA: The Ultimate Yacht, Supercar & Estate Guide for Summer's Last Hurrah
Send off summer in style: pair a Sunseeker or Azimut yacht with a matte-black Lamborghini Urus and a Hollywood Hills estate for the ultimate LA Labor Day weekend.